Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Danone Acquires Huel, Expanding Functional Nutrition Portfolio - Nutraceuticals World

What are you searching for?

Sign in
Market Updates

Danone Acquires Huel, Expanding Functional Nutrition Portfolio

The meal replacement brand specializes in nutritionally complete and plant-based powders, RTD shakes, bars, and hot and savory instant meals.

Author Image

By: Mike Montemarano

Associate Editor, Nutraceuticals World

Global food and beverage company Danone has acquired Huel, a direct-to-consumer brand of meal replacements formulated to deliver all 27 vitamins and minerals, protein, essential fats, carbohydrates, and fiber in convenient formats.

“Today we are happy to officially welcome Huel to the Danone family. Together, we will unlock and fuel new opportunities for growth by extending the reach of Huel’s market-leading products with our global scale and scientific credibility. The unique expertise they bring in the field of consumer and community engagement will also further strengthen our capabilities,” said Antoine de Saint-Affrique, CEO of Danone.

“After a decade building the Huel brand, we begin the next step in Huel’s journey. With Danone, our ambition is to be even more relevant to our loyal customers and win a new following in new places around the world,” said James McMaster, CEO of Huel.

Add us as a preferred source on Google

Get the latest Nutraceuticals World news, insights and analysis in your Google Search and AI experiences.

Add Nutraceuticals World as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Nutraceuticals World Newsletters

Topics